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Total relationship marketing / Evert Gummesson Book Publication London : Routledge, 2012 Description XIV, 376 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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Os horizontes do marketing / coord. Carlos Melo Brito, Paulo Lencastre Book Publication Lisboa : Verbo, 2000 Description 295 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (4). Reference (1).

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